IT’S the awards’ season when Gary Oldman walks off with acting gongs and Ed Sheeran adds more singing ones to his collection.
In amongst all the luvvie chat and political opportunism, though, lies an important principle that is worldwide and cuts across every area of life.
Awards do matter. They are an incentive to try harder, a goal to strive for. And definitely something to celebrate once you’ve got one.
Actually, putting yourself up for awards is particularly important for companies because the profile can translate to improved reputation and standing – and more business.
As a media consultant, I encourage all my clients to go for awards because they offer several opportunities for increased profile. Organisers will be promoting you if you’re shortlisted and, if you win, there are plenty of ways to use that new status right across the media and elsewhere.
The key here is to remember that you have to be quick off the mark. If you’re shortlisted, that’s an opportunity for a press release throughout all media, in print and online, along with a picture of you in work mode.
You can tweet and post pictures on Instagram etc on the night of the awards and if you do win, there’s the chance for another press release of you with your trophy (preferably one taken on the night with organisers and you looking jubilant).
There is a relatively short window of opportunity to get the word out there but, as all the best competitions state, you’ve got to be in it to win it. Never dismiss the power of awards because they definitely elevate you to the next level and set you apart from your competitors.
A quick tip: do have some words ready on the wild chance that you win. People remember that moment.