TECHNOLOGY now means that we don’t have to necessarily travel miles to meet a client or contact – we can just video conference them.
Nor do we have to have expensive equipment when our phones can offer clever media like Facetime. All these facilities are particularly useful for businesses as they save money and travelling time and allow quick consultations.
But, just like vlogging, we do need to give some thought to not just us in the foreground but what’s in the background.
We’ve all seen epic fails on Facebook and YouTube of people filming with a mirror in the background reflecting them half-dressed or in a messy bedroom. Or – in the case of one respected American political expert interviewed on TV from home – showing toddlers waddling in for a chat with Daddy.
The savvy planner ensures the background is fit for purpose, even impressive. This was driven home to me during a call with a client on Google Hangouts.
He had arranged the appointment and everything was set in my small home office. However, when the client and HIS office came into view, my heart sank.
While my background was a plain wall with an uninspiring picture of a Manchester church behind, he had a fabulous backdrop – rows of books in handsome bookcases with fascinating pictures around. Even his desk looked more interesting than mine.
I was immediately at a disadvantage and, for the first time, really considered the impression the call was actually giving him.
Now, I’m thinking of investing in, just a panel, of that wallpaper that looks like shelves of books or something from the latest Star Wars’ film. We’re definitely in the one-upmanship business on conference calls from here on. So, if you’re conference calling me, check out the background – because I’ll be checking out yours!