BLOGGING is a highly effective way to let the world know who you are and what you have to offer.
It’s particularly useful for companies as it can chronicle deals, services and how your business works. People can get to know you – and, as networkers understand, know, like and trust is the start of doing business together.
However, it’s important to get it right or you’ll give entirely the wrong impression.
I’m often asked to write other people’s blogs but prefer to help them write their own because blogging is about the individual.
There are, though, a few useful tips to help:
- Decide how often your audience realistically wants to hear from you.
- Decide what you want from your blog. Are you just keeping current clients up to date, trying to interest new ones or both?
- If it’s going out as a kind of newsletter or part of one, select your recipients’ database carefully. If your blog isn’t suitable for them, it will have a negative effect.
- Choose a single theme or answer a single question. Don’t give too much information, in too many different directions.
- Use non-technical, easily understood language to appeal to a wide audience.
- Try to be informal and engaging.
- Have a word count and stick to it. Don’t ramble.
- Ensure it looks right with sufficient spacing and it’s easy to read.
- Check for spelling and grammatical errors and ask someone else to read it to through to ensure it makes sense.
- Always include a call to action, preferably at the end, even something simple like “call me for further details.”
- Keep a list of subjects so you don’t repeat yourself. Have an advance schedule but be prepared to change it if something timely comes along.