CHARITIES offer much to businesses these days and there seems to be a welcome corporate shift in the way they’re viewed.
Not too long ago, companies were often inundated by charities asking for donations and they might reluctantly pick one to support for, say, a year almost to ward off the rest. That certainly helped the charities, and the companies, if they were honest, as there are positive tax implications as well as bonding staff.
Now, though, there has been a significant shift in the situation. Many companies have come to realise that Corporate Social Responsibility is now an accepted part of commercial life, and it works well for business.
Along with the tax deductions there is also the recognised positive effects in communities that linking in with charities means.
For example, your business puts a team into a 10k event. The individuals are sponsored for a particular charity – your firm’s chosen charity – and the company may either match their donations or make a separate donation to boost funds.
To make this work for the business needs proper media promotion and companies that don’t are missing a trick. It is also something the charities themselves not only expect but welcome as it gives them extra profile and encourages others to help similarly.
A photo of the team lined up in training – wearing their sponsored vests, hopefully with your company name on – makes excellent “before” publicity. You can include the JustGiving details and this may boost donations. It certainly makes more people aware of your company.
This could be for the local newspaper, then put onto Faceboook, Instagram and Linkedin. Tweeting on the race day with more pictures keeps the profile going and then afterwards report how much you’ve made.
In fact, it makes all round sense to back charities today.