WHO are your social influencers? Are they the fashion, make up and travel vloggers that abound online?
Today, being a social influencer is a contemporary career that pays – especially when you partner with famous brands to promote products and services.
These are the people that companies want on their side. They are the online celebrities who get thousands of likes on Instagram and other platforms and who make a difference to what millions of people do and buy in the UK today.
If you’re over 40, this may be news to you. Your social influencers – if you have ever used that phrase – may well be celebrities, international statesmen and women, writers or fashionistas.
You may borrow their style in various ways in your life because you like them and want to emulate their look or their way of being. I might look towards fashion-conscious famous women over 50 and try to steal their style or use their stylists’ ideas as prompts for any foray into fashion I will try.
You may be that rare person who isn’t influenced at all by what they see or read. You may have a personal style that you always keep to, shopping at the same places, going your own route in life.
But, most of us are influenced to some degree. We look at TripAdvisor, for example, to get other people’s views of hotels and resorts. We may study magazines, absorbing style as we go. We may watch a reality TV show and pick up on something there.
Whatever we really think, most of us are influenced by others now more than ever. We may evolve our own literal life-style but it’s a fairly safe bet that we can trace parts of it to others. That’s where media has really got under our skin.